Saturday, 21 July 2007

floor pie

Join in "The Simpsons Movie" experience, by eating a Yorkie bar, among other things.

Now, I've watched the Simpsons for a long time, which I'm sure makes me a little less than unique. I like the Simpsons, and out of pure curiosity, I'll go and see the film.

But Satan's Spawn are making it HARD. I want to see a film, that is the extent of my "involvement" in The Simpsons Movie.
In no way will my enjoyment be improved by eating a burger with Marge's face on it, or going to a 7-11 rebranded as a kwikimart. The amount of marketing with this film is ridiculous.

How much does it all cost? Because, let's face it, how many people in the world have NOT heard of The Simpsons? Does one really need to build any more "brand awareness"?

I was looking for some examples of Simpsons marketing, and on this site, someone said the following:

"The brand intergration shown with the versatility of these partnerships is great.
Being that I work on partnership brand placements everyday and knowing how challenging it can be to work along side a business partner it’s nice to see the Simpons Movie get such great placement in a variety of mediums/industry. Big ups to the marketing team!"

What a tosser. The mass-volume of "partnerships", or "partnershits" as I call them, is coming across as desperate. If a film's that good, surely it's not necessary to do all this. The Matrix and Star Wars sequels are good examples of mass marketing backing up crap "product".


All marketing, branding partnershits do is ruin something by forced association.

Here's Vans spokesman Chris Overholser:

"Fox approached us, but we jumped on it thinking it would be a great idea, we knew the artists would be into it too. Fox wanted to reach an influential young sort of hipster you just don't reach with a Burger King or McDonald's."

...er, now I've never been into Vans, but their spokesperson talks about "influential young hipsters". Sorry? What was that? That's hip, daddy-o.

If you need any more evidence that people in Marketing should all be killed, I just learnt a new term for "summer blockbuster": "Tentpole film".

Tentpole film? Shouldn't that refer to porn movies?

No it shouldn't. Because the term was invented by marketing people who are so pathetic that a big-money "parnership" opportunity gives them an erection.
Kill them all.


News Flash!!
"Hope regained for Mankind as "New Tories" come third in by-election."
I was worried(and still am a little) that Britain had been seduced by a chinless, wobbly, vapid Etonian. Phew!

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